Electronic Telegram No. 2508 Central Bureau for Astronomical Telegrams INTERNATIONAL ASTRONOMICAL UNION CBAT Director: Daniel W. E. Green; Hoffman Lab 209; Harvard University; 20 Oxford St.; Cambridge, MA 02138; U.S.A. e-mail: cbatiau@eps.harvard.edu (alternate cbat@iau.org) URL http://www.cbat.eps.harvard.edu/index.html Prepared using the Tamkin Foundation Computer Network SUPERNOVA 2010iy IN ESO 281-14 J. Maza, M. Hamuy, R. Antezana, L. Gonzalez, R. Cartier, and F. Forster, Universidad de Chile; G. Pignata and M. Cifuentes, Universidad Andres Bello; P. Gonzalez, Pontificia Universidad Catolica de Chile; B. Conuel, Wesleyan University; G. Folatelli, IPMU, University of Tokyo; and D. Reichart, K. Ivarsen, J. Haislip, A. Crain, D. Foster, M. Nysewander, and A. LaCluyze, University of North Carolina at Chapel Hill, on behalf of the CHASE project, report the discovery of an apparent supernova (mag approximately 17.7) on an unfiltered image taken on Oct. 18.04 UT with the 0.41-m 'PROMPT 5' telescope located at Cerro Tololo. The new object, which is also present at mag approximately 16.7 in an image taken on Oct. 19.00, is located at R.A. = 18h36m36s.91 +/- 0".2, Decl. = -47o03'15".7 +/- 0".2 (equinox 2000.0), which is about 3".1 west and 0".5 south of center of the galaxy ESO 281-14. Nothing is visible at this position on archival images taken on Sept. 22.09 (limiting mag 18.0) and Sept. 9.14 (limiting mag 18.5). NOTE: These 'Central Bureau Electronic Telegrams' are sometimes superseded by text appearing later in the printed IAU Circulars. (C) Copyright 2010 CBAT 2010 October 19 (CBET 2508) Michael Rudenko